He sees her. We think he wants her. But what he’s really after is her social status.
In Can’t Buy Me Love, Patrick Dempsey plays Ronald, a bespectacled science nerd who’s been mowing everyone’s lawn so he can save up for a thousand dollar telescope. The same day he goes to the mall to finally make his purchase he notices Cindy (Amanda Peterson), the head cheerleader at his high school.
She’s in a bit of a crisis. She wore her mom’s lightly coloured suede jacket without her permission so she could impress her peers at a party. Unsurprisingly, it gets accidentally stained by a clumsy jock. While pleading with the cashier to let her exchange it (since I guess she figured a dry cleaner couldn’t help her), an opportunistic Ronald makes his move.
Even though we learn he’s been secretly crushing on her from afar for years he’s clearly much more interested in being popular. This is his pitch to Cindy. What if I pay you a thousand big ones to pretend to be my girlfriend for a month so your friends will stop treating me like horse manure?
Cindy is insulted. Ronald plays hardball. He knows if her mom finds out about the jacket she’s fucked. He basically makes it impossible for her to say no.
Not exactly a healthy message to send out to horny teenage boys.
What follows is pure formula. At first, Cindy tries to minimize the amount of times they’re seen in public together. They negotiate lunches. (She settles for four a week.) There will be no hand holding, no kissing. But she will drive him home at the end of the day.
Very quickly, though, Cindy starts to warm to Ronald, especially after he sneaks her into an airplane graveyard, shares his knowledge of the moon (yeah, he was wrong about colonization) and compliments her shitty poetry.
But a deal’s a deal. On their final night together, he’s more eager for their public break-up the next day than carrying on for real this time. No longer wearing glasses and dressing very differently (thanks to the fashion conscious Cindy), he’s too stupid to realize she’s actually fallen for him.
After loudly and cruelly dismissing her in between classes at school (and getting a deserved and very real smack in the face for it) he starts making it with her overly aggressive girlfriends who start fighting over him. (In one pitiful scene, Cindy overhears him reciting her own crappy poem to one of them while in the midst of a bathroom slobberfest.) And the moronic jocks who once mocked him relentlessly are now his co-conspirators. All of this could’ve been avoided if Cindy had not kept her new feelings to herself or better yet, picked an actual nice guy to be with.
Deluding himself into thinking he’s happier now (well, to be fair, he did touch his first set of boobs), Ronald ditches his old group of friends, the people who genuinely like him, and their regular poker game for cool kid parties and asinine Devil’s Night pranks. The irony about his “transformation” is that he was already a douche when he was unknown and lonely.
Can’t Buy Me Love is part of a long line of misguided teen comedies about the “importance” of being put over in high school at the expense of being genuine and kind. These films position their underdog misfit heroes as misunderstood “good guys” who aren’t given a fair shake by the popular girls and therefore have to resort to unethical scams in order to attract their “interest”, therefore elevating their lowly standing in their insulated social world. The result is a paradox. The more positive attention they receive, the more unbearable they become, and once the truth is outed, they’re back to being ignored again.
At the start of the movie, shopaholic Cindy wants nothing to do with Ronald. He’s just the geek who mows her family’s lawn. Desperate to prevent her mom from seeing her ruined suede jacket, that’s the only reason she goes along with his proposed arrangement. That said, aside from her physical appearance, it’s hard to find anything to like about her. She’s quite snobby and facile, so are her charmless friends. As he rapidly climbs the superficial social ladder at school, Ronald himself becomes even more manipulative, his continual dismissals of his fake ex increasingly vicious.
Cindy had been in a real relationship with a football star who has now basically blown her off. Ronald throws that back in her face whenever she confronts him about his growing obnoxiousness. All of this leads to the inevitable moment when a drunken Cindy blurts out his dirty little secret close to the stroke of Midnight during a fateful New Year’s Eve party. The sudden, collective re-rejection of the future McDreamy indicts an entire student body for what they truly are: a bunch of shameless followers, a point not lost on Cindy. (“I’ve seen zombies with more individuality.”)
There’s a striking mean streak in Can’t Buy Me Love. (Even Ronald’s nosey little brother Chuckie (a very young Seth Green) is a dick.) Not only is Ronald cold towards Cindy, he’s brutal to his best friend Kenneth (Courtney Gains, Malachai from Children Of The Corn), an old childhood pal who wonders why he’s throwing away their friendship for artificial social advancement. (Notice how he pushes a fellow nerd out of the way upon exiting science class in order to get a pissed off Kenneth’s attention after disappointing him too many times.)
Ronald’s new friends (one of whom is Rico Suave himself, Gerardo) have a tradition. They like to vandalize Kenneth’s home the night before Halloween. They’ve been doing this since they were freshmen. By the time he recognizes his redheaded pal’s house, a horrified Ronald reaches the point of no return. Instead of taking a strong moral stand against this stupidity (he’s only somewhat reluctant), there he is throwing a paper bag of shit on Kenneth’s front door. No wonder he flips out at the arcade. Look at the mess Ronald made.
Because this is an 80s movie, there’s also the uncomfortable spectacle of numerous characters using the word “retard” and its numerous variations while Cindy slut shames Ronald’s new paramours, her fellow cheerleaders. Her jealousy is bizarre considering how poorly she’s treated by her fake ex, not to mention her inconsistent feelings towards him.
By the time a now ostracized and abandoned Ronald admirably sticks up for Kenneth at lunch and reveals a past connection with his tormentor, it’s far too late to erase all the previous bullying. Although Ronald’s speech, which points out that everybody used to be close with everybody before breaking off into bullshit high school cliques, is sincere (and results in a hilarious Slow Clap of appreciation), we’re ultimately less forgiving than Cindy and his old poker buddies. Ronald hasn’t truly earned their renewed support.
Undeservedly beginning and ending with The Beatles’ timeless song of the same name, Can’t Buy Me Love is a dishonest name for a dishonest movie.
Dennis Earl
Hamilton, Ontario, Canada
Sunday, March 31, 2019
3:49 a.m.