Jive Records had an idea. They had signed a new artist, an ambitious 16-year-old girl from Louisiana. Already a show business veteran, she was ready to move on from children’s Television, commercials and live theatre. Quickly disinterested in sticking with a girl group called Innosense she briefly joined, she wanted the spotlight all to herself. Jive was the only label willing to take a chance on her.
Her first single, co-written by Max Martin, was a fairly standard but irresistible I-dumped-you-but-I-still-love-you-and-want-you-back pleader and, as it turns out, easily misunderstood. Martin wrote the lyrics in his native Swedish and the English translation came out a little awkward. The song’s premise was otherwise straightforward. A lovesick protagonist ultimately wants to know if their ex has similar feelings. “Give me a sign,” they plead. “Hit me, baby, one more time.”
When a demo of the song was presented to TLC, they were appalled. They wrongly thought the chorus advocated violence against women. So they passed. They weren’t the only ones.
By the time the kid from Louisiana heard it, she knew it was a hit. It took her two days in May 1998 to nail the vocals in Martin’s studio in Sweden. As she later revealed to Rolling Stone magazine, she listened to Soft Cell’s cover of Tainted Love for inspiration.
As her first single was being prepared for release in October 1998, Jive wanted to add something extra to the CD, an advertisement of sorts for another one of their newest signings.
Imajin (pronounced Imagine) were four Black teens from New York also working on their first professional recordings. (Aged 14 to 16, unlike most pop vocal groups of the era, they were talented old-school musicians who played their own instruments.) They had already found success with their own debut single, Shorty (You Keep Playin’ With My Mind), which cracked the Top 30. Jive was getting ready to release the follow-up.
Why not promote this song on their labelmate’s first single? Both were scheduled for autumn releases. (Free cassettes featuring both artists were already being handed out to kids during the Louisiana teen’s early mall showcases.)
With deep concerns about the original title, Hit Me Baby One More Time became the unnecessarily mysterious …Baby One More Time despite no change to the lyrics. Although those concerns turned out to be well founded (some critics had the same wrongheaded reaction as TLC), Britney Spears would go on to have her first massive chart success.
After the conclusion of track two, a rare B-side called Autumn Good-Bye, an Unlisted Audio Track begins with the singer addressing the listener on track three:
“Hi! This is Britney Spears and thanks for buying my first single, …Baby One More Time. Right now, I’d like to introduce to you some friends and labelmates of mine. They’re called Imajin and this is a sneak preview of their new single, No Doubt. Hit it, guys.”
For the next minute and sixteen seconds (really the actual opening of the song), you’ll hear a catchy piece of fluff from this young R&B quartet until it fades out near the end of the second chorus. The full song, an uptempo popper about a guy trying to convince a girl he likes to get busy with him without making her feel pressured to do so, runs three and a half minutes.
While …Baby One More Time topped the Billboard Hot 100 in early January 1999, Imajin’s No Doubt didn’t even make it to the Top 40. (It fared much better on the Hot R&B Singles chart where it entered the Top 20, just like Shorty.) Not even having a young Meagan Good appear in the accompanying video, which is included on the credited enhanced multimedia portion of Spears’ own single, made any difference. (Scrubs alumnus Donald Faison makes a cameo in the beginning of it as an annoyed, sleep-deprived man. He’s the brother of Imajin frontman Olamide Faison who currently appears on Sesame Street.)
Imajin released their self-titled album on October 26, 1999, 369 days after the surprise shoutout on …Baby One More Time. Despite the inclusion of their only hit, Shorty, and the earlier unlisted push from Spears on her single, it failed to make much of an impact. (No Doubt is track eight.) After offering a few more tracks to soundtracks, the band backed up Baby DC on a standalone single and released one more of their own. Both flopped as well.
Unable to find another breakthrough, Imajin broke up sometime in 2000. That didn’t stop Jive Records from trying the same sales tactic again.
The same week …Baby One More Time the single hit number one on Billboard, …Baby One More Time the album also debuted in the same position on the Top 200, a first in American music history. Two seconds after Spears’ cover of Sonny & Cher’s The Beat Goes On fades out on track 11, she once again addresses the purchaser of her CD in a Buried Audio clip that begins at the 3:43 mark. Her scripted patter is very similar to the earlier mystery track found on her single:
“Hi! This is Britney Spears and thank you so much for buying and listening to my first album. It means so much to me that you enjoy listening to my songs as much as I love singing them. Now, I’ve got something very special just for you. I’m gonna give you a private sneak preview of some new music from an upcoming album by some labelmates of mine, The Backstreet Boys. Hit it, guys.”
It had been two years since the Backstreet’s Back album broke this Florida-based quintet in America. (Their international self-titled debut first started taking off in Quebec in 1996.) And there was much anticipation for the follow-up. Eventually entitled Millennium, it would be the most popular record they would ever make.
As Spears begins to talk about this “private sneak preview”, the first song clip fades in and we’re in the middle of the chorus. When it fades out, she comes back.
“That was called I’ll Be The One and I think it’s gonna be number one.”
Released as the fourth and final single in the spring of 2000, The One, as it was ultimately called, was not a chart topper. It peaked at #30 on Billboard’s Hot 100. (It fared much better in Canada where it entered the Top 5.) Curiously, the group had originally planned on releasing Don’t Want You Back instead. The change came about because of a sabotaged vote on MTV’s Total Request Live. Viewers were asked to make their own choice but once Nick Carter called in to give a push to The One, the fanbase followed his lead.
The mystery clip of the song doesn’t sound like it was directly taken from the finished album version, at least not that brief instrumental build-up. The chorus is clearly from Millennium but it’s not clear if this portion was incomplete or ultimately discarded from the final mix. Either way, you can understand why it wasn’t a bigger hit. It’s routine fare.
“Next up is something a little different from the boys. It’s called Show Me The Meaning Of Being Lonely. I know you’re gonna love it.”
An enormous adult contemporary hit (it reached as high as number two in the spring of 2000 and stayed on that chart for over a year), this third single from Millennium was indeed an audience pleaser. It peaked at number six on the Hot 100. (It was number one in Canada.) This unlisted clip joins the song in progress at the 42-second mark just as A.J. MacLean sings the tail end of the last line of the first verse (“…will be done”) and fades out right after the group chorus as the Spanish guitar and the string section start to take over at 1:12 of the finished track.
“And last, but definitely not least, a beautiful ballad called I Need You Tonight. Thanks again for supporting me and I hope to see you all at my shows very, very soon. Bye.”
Strictly an album cut, I Need You Tonight (it was originally titled Heaven In Your Eyes) was produced by Mutt Lange, the famed hard rock producer who twiddled the knobs for AC/DC and Def Leppard. His then-wife Shania Twain sings uncredited back-up on the track, according to Wikipedia. This unlisted snippet fades in as Spears very quietly and unenthusiastically signs off. We’re entering the 52-second mark of the full-length song from Millennium as an overwrought Nick Carter warbles the last bit of the first verse and goes right into the chorus. This final clip fades out just as he begins verse two (“I figured out what to say to you”) as we only get as far as the 1:38 mark of the finished song before the CD shuts off. Thank God.
Interestingly, this was not the first time Jive secretly offered fans an early taste of Millennium.
Long before they handed out fully credited cassette samplers, way back in early January 1998, The Backstreet Boys released All I Have To Give, the third and final single from Backstreet’s Back, their second album. A year later, the song was rereleased. On the two-track US version, track three reportedly features uncredited snippets of The One (when it was still known as I’ll Be The One), Show Me The Meaning Of Being Lonely and I Need You Tonight. On the expanded five-track US release, it’s apparently the unlisted track six. According to discogs.com, the mystery track on both singles runs a little over two minutes.
Almost a year later in mid-November 1998, a VHS tape entitled A Night Out With The Backstreet Boys began circulating officially. (The DVD came out two years later.) Besides highlighting a concert taped for German Television in March of that year, there was a bonus CD called Selections From A Night Out With The Backstreet Boys, featuring six audio versions of tracks that appear in the video. The seventh and final track features a much longer trailer for the same three songs Spears introduces a few months later on …Baby One More Time in the exact same order but with longer running times. There’s no mention of it in the track listing on the back cover. This uncredited preview runs almost four and a half minutes.
Instead of Spears doing the shilling, after that same brief instrumental snippet of The One at the top (six seconds worth), the clip continues with Howie D & Kevin Richardson (they also reportedly appear on the shorter All I Have To Give mystery track), clearly speaking off the top of their heads, urging the listener to not turn off the CD:
“Howie: Hey, hey, wait up! Wait up!
Kevin: Hold up! Stop! Don’t touch anything yet because, uh, we’re looking forward to seeing you guys on the 1999 world tour. But at the same time, we got some sneak previews of, uh, some of the material we’ve been working on for the next album, right, Howie?
Howie: Yep. You’ll find these songs and much more on the up and coming album in 1999. So, hope you enjoy ’em.
Kevin: So, check ’em out and we’ll see you guys soon. Peace.”
As they start to wrap up their intro, this unfinished mix of The One rises in volume and then we’re into the first verse (“Guess you were lost when I met you”). At the 1:27 mark, the song’s chorus ends cold and immediately after, you hear the beginning of Show Me The Meaning Of Being Lonely. This time, we get past the brief instrumental break after the chorus and just as Richardson sings the opening line of verse two (“Life goes on as it never ends”), it fades out completely at 2:46.
At 2:47, you’ll hear the start of I Need You Tonight. The song fades out at pretty much the exact same point as it does on the …Baby One More Time album, just as Carter finishes singing the first line of the second verse, wrapping up the mystery sneak peek at 4:23.
I haven’t been able to confirm if this banter is the same found on the All I Have To Give single. (One superfan on Twitter believes it is but wasn’t completely sure and I never heard back from her again.) The CD is long out of print and it’s been extremely difficult to find an online version of the unlisted preview, despite numerous, fruitless searches.
So, just to recap, for half a year, there were three separate mystery tracks promoting an album that would go on to become one of the biggest of the decade. Astounding. If only Imajin had this much institutional muscle behind them.
At the time, Spears wasn’t happy about doing her own Backstreet Boys promo. As she told Entertainment Weekly in their March 12, 1999 issue, “If I would’ve known I had a choice, I wouldn’t have done it.”
What’s curious is why she was ordered to do it at all. All I Have To Give sold 900,000 copies while the Night Out videotape/CD package sold three million. The most astute fans were already aware of Millennium’s future release. But, then again, young attention spans can be fleeting. Jive Records were clearly not taking any chances. These mystery ads ultimately paid off enormously.
“It worked,” Jezebel writer Maria Sherman told The Ringer about her own reaction to hearing the secret sales pitch on …Baby One More Time. “It’s really cheesy marketing that I think nobody would enjoy now, but it really did work. And I think I’m not alone in getting into them that way.”
She was 7 in 1999. Today, now a professional journalist, she’s planning a book about boy bands in 2020.
An open fan of the group, Spears certainly didn’t hold it against the Backstreet Boys themselves who, according to Billboard, weren’t even aware of the mystery pitch for them on …Baby One More Time. When she met Richardson in the late 90s, as she later recalled in a quote reprinted in the 1999 book Britney Spears: Backstage Passes, “He was so beautiful–he’s prettier in person than in pictures. And I was like, ‘Oh, my goodness,’ I didn’t know what to say.” The other guys didn’t do anything for her.
In turn, they were big fans of hers. Each member has their own favourite Spears song. (Tellingly, none of them picked …Baby One More Time, a song the group rejected as a possible recording of their own for Millennium.)
It’s not clear how many copies of …Baby One More Time feature the Millennium presentation. Andrew Fromm, who wrote I Need You Tonight, speculated to Billboard Magazine in May 2019 that it’s probably only on “the first 200,000 copies”. That seems a little low considering how well the CD was selling in those early months of 1999 not to mention the gap between its release and Millennium’s monstrous debut. Regardless, if you buy a new copy today, the mystery track is not on there. (Good luck finding a used edition. It took me years (and two purchases) to finally snag one with the Millennium preview. You’ll have an easier time finding it on YouTube.)
After failing to make Imajin a significant crossover act, along with the earlier mystery track ads on All I Have To Give and Selections From A Night Out With The Backstreet Boys, Spears’ personal promotion for the quintet four months before their return to a much brighter spotlight clearly had some kind of impact. Millennium entered Billboard’s Top 200 Album Chart at number one selling a still remarkable 1.1 million copies, a record that would eventually be significantly broken the next year by *NSYNC. (No Strings Attached would sell over two million its first week. Adele has the current record with over three million.) On that same chart, …Baby One More Time had actually moved up from number six to number three after almost 20 weeks in release. Both albums would remain in the Top 10 for much of the rest of the year.
As of this writing, twenty years later, Spears’ debut album has now sold over 12 million copies in America alone. Millennium’s overall total is over 15 million. Unlike with Imajin, Jive Records correctly deduced that Spears’ new audience in early 1999 were either already fans of The Backstreet Boys to begin with or, like Sherman, after having heard the mystery track on …Baby One More Time, easy converts. This unusual approach, to an undetermined extent, had finally worked.
In 2017, both started lucrative residencies in Las Vegas. Spears was scheduled to return for a second run in early 2019 but real life has gotten in the way.
Dennis Earl
Hamilton, Ontario, Canada
Saturday, December 21, 2019
12:34 a.m.
The History Of The Mystery Track – Nirvana’s Jam Song
Kurt Cobain was aggravated. Nirvana was in the middle of take three of Lithium, a key future single off Nevermind. The problem was timing. Drummer Dave Grohl kept speeding up the tempo, throwing off Cobain’s guitar playing.
It was sometime in May 1991. The band were recording with future Garbage drummer Butch Vig at the famed Sound City Studios in Los Angeles. (More than 20 years later, Grohl would make a documentary about the place. He actually possesses the original soundboard.) Of all the songs they would record for their most famous album, Lithium would prove to be the most difficult to finish.
When Grohl once again played too fast, Cobain stopped the take. Then, he started playing a completely different song. Grohl and bassist Krist Novoselic soon followed his lead.
For years, Nirvana had often warmed up playing what they called The Jam Song. It was loud, aggressive, buzzy and surprisingly structured. Cobain would turn on his distortion pedal when he wanted to thrash around and he would turn it off when he wanted to play more melodically. When it came time to sing, Cobain for the most part would simply scream out improvised nonsensical lyrics. The Jam Song would ultimately end with him creating as much cacophonous noise as he could before completely running out of steam.
That memorable day at Sound City the band once again launched into their rehearsal number. Cobain stepped to the microphone and screamed out short words and phrases, many of them lost in the swirling maelstrom. Everything seemed to rhyme with “I am”. To this day, no one can properly decipher everything he was trying to sing. Searching for lyrics often results in curious misinterpretations.
With the exceptions of a softly groaning “mama”, during the first melodic break, and “I’m sorry”, during one of the thrashings, not much else gets through perfectly clear. And yet, it really doesn’t matter.
The point is the rage, the frustration being burned off in a surprisingly compelling performance. For years, I detested this song. I always found it incredibly self-indulgent and tedious. Funny how the passage of time can fix and correct your opinions. (Ironically, the opening 20 seconds became the theme song for the college radio version of this series, so clearly even then it had some redeeming qualities.)
This version of The Jam Song has aged unexpectedly well, despite still being an acquired taste and yes, self-indulgent. Why do I like it now? The spontaneous release, hard-edged and raw as it remains, is somehow less aggravating than before despite running over six minutes. It’s curious how Grohl struggled with the time signature on Lithium and yet is in perfect sync with his bandmates here.
Maybe it’s because of all the hard rock I’ve heard and thoroughly enjoyed in the decades since Nevermind’s release. Maybe it’s because I’ve grown to love The Velvet Underground who pioneered the kinds of ear-splitting sound experiments Cobain is channeling. Maybe it’s because the song sounds heavily influenced by The Jesus Lizard. Or maybe I was never in the right frame of mind to embrace such a deliberately punishing number.
In this current, uncertain climate where there is so much to get pissed off about, an uncontained rager like this is welcome medicine, if only for a brief moment.
At some point near the end during what turned out to be the only take of this song, Cobain smashed his left-handed Mosrite guitar and left the remnants in the studio. (He eventually received a replacement to finish making the album but it took a while. The busted ax ended up being displayed in the Experience Music Project Museum (now the Museum of Popular Culture) in Seattle.) Plus, he blew out his voice, a common occurrence throughout the sessions. Unbeknownst to the band, after that spoiled Lithium take, a wise Butch Vig kept the tape rolling. The band liked what they heard.
Once Nevermind was complete, everyone agreed that there would be twelve listed songs in total. In the meantime, the band quickly mixed The Jam Song with a supervising Vig letting them do whatever they wanted.
“It wasn’t until a week or two later, when they went to do the mastering, that Kurt decided he wanted it on,” Vig later told Jim Berkenstadt and Charles Cross, the latter Cobain’s eventual biographer.
The plan was to include that instantaneous freak-out as a Buried Song on track twelve. For the first time, they gave it an official title: Endless, Nameless.
“It was kind of a joke for the band to do, as in, ‘We’re not going to list it in the packaging, or [mention] it exists.” Robert Smith, Geffen Records Vice President of Marketing, told the aforementioned authors of Classic Rock Albums: Nevermind/Nirvana. “It’s for that person who plays the CD, it ends, they’re walking around the house and ten minutes later…kaboom!”
But a funny thing happened on the way to the mastering stage.
At Masterdisk Studio in New York, where the Nevermind tapes were shipped, Howie Weinberg was responsible for transferring the 24-track mix into a stereo two-channel release. Although he did master Endless, Nameless, he seemed to have misunderstood what he was supposed to do with it:
“In the beginning, it was kind of a verbal thing to put that track at the end. Maybe I misconstrued their instructions, so you can call it my mistake if you want. Maybe I didn’t write it down when Nirvana or the record company said to do it. So, when they pressed the first twenty thousand or so CDs, albums, and cassettes, it wasn’t on there,” he later told Berkenstadt and Cross.
Actually, it was closer to fifty thousand, not including the three hundred cassettes that were sent to professional music critics, none of which included Endless, Nameless.
The problem may have stemmed from the possibility that the song wasn’t on or properly listed on the same finished reel as any of the other Nevermind songs, with each side of the original cassette getting its own reel (six songs from Side A on one, six songs from Side B on another). When you open up the two-disc 2011 reissue, you’ll see a photo of the cover of one particular reel box right in the middle of the packaging. Dated July 27, 1991, all that’s listed are three “B-Sides”, Aneurysm, Even In His Youth (both of which were added to the Smells Like Teen Spirit single) and Endless, Nameless which has the added instruction, “used for CD only”. There is no demand for it to be added to Nevermind.
At some point, Nirvana acquired an early copy of the album and as Grohl recalled during an interview on an Australian radio station, the entire band was shocked and displeased:
“We popped it on. We listened to it. ‘Oh, let’s check to see if that track is on there.’ And it wasn’t there!”
Most infuriated was the ever attentive Cobain who soon made an angry phone call to Weinberg demanding to know why the song wasn’t on Nevermind.
“I got a heavy call from Kurt screaming, ‘Where the hell is the extra song?'”
A sheepish Weinberg replied, “Oh fuck. Don’t worry. I’ll fix it right away. No problem.”
“Fix it!” Cobain reminded him, as if he didn’t get the message the first time.
Weinberg, who felt bad about the mistake, would redeem himself by inserting Endless, Nameless at the end of track 12 in a new master. Ten minutes and three seconds of silence after the conclusion of Something In The Way at 3:48, the extra song begins at 13:51. Cobain and company were then satisfied.
“It was a cool way to put a song on the album that maybe did not fit it [thematically],” he noted in Classic Albums, “like a separate album of its own. In the end, it was my fault. It was hilarious that it was forgotten, but it was part of the whole scenario.”
In a weird moment of irony, Weinberg claimed he had put many mystery tracks in the play-out grooves of previous vinyl releases, a far more difficult process as The Beatles learned with Sgt. Pepper.
Are you an aspiring guitar player who would love to learn how to play Endless, Nameless? Don’t bother buying the Nirvana songbook.
“It wasn’t a good guitar song for scoring.” Rita Legros of Hal Leonard Publishing asserted in Classic Albums. “I don’t think they could score it.”
The songbook was supposed to directly warn purchasers on its cover that indeed it’s “not an appropriate song for guitar scoring”, hence its conspicuous absence, but for some strange reason it wasn’t added.
“The note just got accidentally left off,” Legros noted.
To make up for Weinberg’s screw-up, when Come As You Are was released as a single on March 3, 1992, Endless, Nameless became a properly listed B-Side, along with live versions of School (from Bleach) and Drain You. When Nevermind was reissued and expanded for its 20th Anniversary Edition, the song was once again buried at the end of track 12 on disc one. This time, listeners only have to wait eighteen seconds to hear it, because of the space needed for all the added non-album B-Sides. It begins at 4:06.
When Nirvana went on tour in 1991 and 1992 to support the original collection, Endless, Nameless was often their closer and always resulted in trashed instruments and destroyed staging, which would continue during the ill-fated In Utero tour. It was the ultimate blow-off song.
In the super deluxe edition, a live version from their 1991 Halloween show at the Paramount Theatre in Seattle was included as a properly credited finale on an exclusive bonus CD. This version clocks in a little over seven and a half minutes.
When Nirvana played the 1991 Redding Festival, Endless, Nameless was their big finish. (It’s only available as a bootleg.) When In Utero was reissued and expanded for its own 20th Anniversary package, the super deluxe edition includes the complete Live And Loud show that MTV taped on December 13, 1993. (It’s also available on DVD in the box and separately.) In the original, highly edited broadcast, only a portion of Endless, Nameless was shown. A bonus CD features the complete take and once again, it’s the last song on the CD.
On September 3, 1991, while on tour in Europe just before the release of Nevermind, they recorded another studio version of the song, this one wildly uneven and in its dying breaths, far more annoying, during a John Peel BBC Session. Clocking in at nearly nine minutes, it was officially released thirteen years later on disc two of the With The Lights Out box set. The chorus lyrics of The Vapors’ Turning Japanese are heard far more clearly here.
Yet another version appears on a bootleg appropriately titled Endless Nameless 1992-1993. This particular rendition, from another 1993 Seattle show, is considerably shorter, running just under five minutes.
The extraordinary success of Nevermind (it has sold over ten million copies in America alone, not to mention an additional twenty million collectively in the rest of the world) meant that many people were exposed to Endless, Nameless. There is no doubt that despite the long established presence of mystery tracks in the rock era, it inspired, as historian Alan Cross once wrote to me in a fax more than twenty years ago, a “plethora” of new ones. According to Entertainment Weekly, the year the album came out there were 7000 new releases. Six years later, there were 70000. Many feature numerous types of uncredited material. Even today, in this vulnerable digital era, we are still getting more examples.
The Wildhearts, a hard rock British band, named their 1997 album Endless Nameless. But when asked directly by a fan in a 2002 website Q & A whether the Nirvana mystery track inspired this obvious tribute, lead singer Ginger pleaded ignorance. Considering that he’s a fan and Nevermind was an enormous global phenomenon, it stretches credibility that he didn’t know about the song.
As for Lithium, once a click track was implemented the day after Endless, Nameless was recorded, Grohl finally got his timing right and the band were able to lay down an excellent backing track.
“In an interview commemorating the twentieth anniversary of the album’s release,” Danny Goldberg, Nirvana’s then-manager remembered in his revealing 2019 memoir about Cobain, “Dave said it ‘was like being stabbed in the heart,’ but he acknowledged that the end result was worth it.”
Rolling Stone seemed to agree. It named Endless, Nameless the 60th best Nirvana song.
Dennis Earl
Hamilton, Ontario, Canada
Saturday, December 21, 2019
1:40 a.m.